The campaign 100 PHOTOGRAPHERS FOR BERGAMO

Dear friends!
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*Русский в комментариях ⠀ This little boy stays with me all nights during this week. His name is Alpa of Switzerland. ⠀ When I tell people that I shoot with Alpa they are nodding and usually reply they do shoot with Alpha as well. They don’t even pay attention to a word “Switzerland” after the name. ⠀ And that’s when I need to explain that Alpa is very far from Alpha. Alpa is a custom made suit tailored for you with the best tailor. It’s not even Leica which is all about showing off and not the quality anymore. Still you can use Alpa as an accessory when out for a black tie dinner as you would do with Leica. ⠀ Alpa literally adjusts to its owner. The full setup is actually customized personally for you and your needs by hand. For example I shoot in the night and need a very precise focus on the ring. With other lenses I focus to infinity and then dance around trying to fine tune the ring in order to have the best focus. In the field. In the night. In the cold. ⠀ The focus on my Alpa is set the way I need it. When I rotate the ring to infinity the stars are in focus. And there is no but. No more dancing and guessing. It may sound strange to someone but I’m really crazy about right focusing and sometimes spend up to an hour fine tuning it in the field! ⠀ Alpa is a mechanical camera. Or technical camera if we call it a proper way. This means you don’t have “make me a masterpiece” button. You do everything by hands and using your head (which I claim to be the most important instrument in photography). Even if you attach a digital back you can still operate and change everything manually. And yes, there is no “auto” on a back anyway ) ⠀ Alpa is a no distortion camera. It works as tilt/shift which means your straight lines will remain straight. And you can shoot wide angles without correcting the perspective afterwards! ⠀ Do I sound like I’m in love? ⠀ #alpaofswitzerland @alpacameras

Публикация от Anna Dobrovolskaya-Mints (@adm_photolife)

Anna Dobrovolskaya-Mints recently participated in an important activity.

A photographic project Perimetro with our partner LinkeLab and charity organization Liveinslums Onlus organized a charity campaign to help Bergamo’s Papa Giovanni XXIII Hospital. As we know, Bergamo is the most affected area in Italy and they urgently needed funds. 100 photographers from around the world gave away their photos for just 100 euro. A splendid manifestation of solidarity across borders! Anna supported the campaign and donated her work for sale. Among the other participants were authors such as Paolo Roversi, Michael Ackerman, Steve McCurry, Ami Vitale, and many other great names. The campaign was spread all around the media world, we are thankful to National Geographic for their support on the Russian side. Due to the contribution of donors and the generosity of the photographers involved in this project, the organizers have reached an unexpected and extraordinary milestone: € 727,600.00.

The organizers have already begun purchasing the equipment necessary for the doctors of the intensive care and resuscitation department of the Papa Giovanni XXIII Hospital in Bergamo. Given the result of the campaign, in agreement with the doctors of the ward, they do not rule out expanding their help to other departments of the same hospital also strongly hit by the COVID-19 emergency and to new hospitals. Many thanks to all of you for your kind support and for buying the photographs.

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